You can integrate your own ads onto images.

Carsdirect displays thousands of photos and therefore has an enormous amount of exisiting ad space which should be used to promote its own lead generation programs. People are looking at the photos. By implementing Pic Links into the photos, you can engage people where thier eyes are looking in a user friendly, fully customizeable manner. In other words, you don't hope that the user sees your lead link off to the right or at the bottom of the page.

Here is an example photo from Carsdirect.com, of the most searched vehicle. The 2009 Toyota Venza. We have integrated a Pic Link into the photo.






Or Carsdirect can sell the ad space on a pay per click basis to advertisers who want to advertise on each link, or it can integrate its own affiliate advertising into the ads such as Google's adsense platform.